Why Corporations Should Love WBEs

Corporate diversity programs help women get a foot in the door at big businesses and help corporations find and keep more customers.

Women-owned businesses have certain advantages–one of the biggest being that corporate and government diversity programs can help them land big contracts. Sounds like a great perk for you. But a new study shows it’s also a great perk for the offering corporations.

So what are corporations getting from contracting with women-owned businesses? In a Women’s Business Enterprise National Council survey of women consumers, 79 percent of respondents said that knowing a large company was working with women-owned businesses would entice them to try the company’s products or services; 80 percent said it would create loyalty to that brand; and 51 percent even said it would make them give the company a second chance if they were dissatisfied with the product or service.

[Read more at WomenEntrepreneur.com]