Talk to Me

How did one couple reach out to the Hispanic business community? By speaking the same language.

Martha de la Torre, 50, and her husband, Joe Badame, 48, are on a mission to strengthen the Hispanic community. In 1988, the couple set out to create a Spanish-language Pennysaver, launching El Clasificado with $350,000 from friends and family. Now, the publication is distributed in 21 Southern California neighborhoods, reaching 1 million readers per week. The business has grown to include a classifieds website, publications for younger Hispanic consumers and a division that creates marketing events with corresponding websites for corporate clients looking to target the Hispanic market.

[Read more at Entrepreneur.com]

First appeared in Entrepreneur magazine.