In Business With Breast Cancer

These 4 women entrepreneurs survived breast cancer and their businesses did, too.

When an entrepreneur is diagnosed with breast cancer, she has to rethink everything about her business: from figuring out whether to tell clients about the cancer to how she’ll cope with the treatments to what would happen to the business if she couldn’t return. Meet four women entrepreneurs who have survived breast cancer, and learn how they refocused their priorities and kept their businesses running through treatment and beyond.

[Read more at WomenEntrepreneur.com]

Why Corporations Should Love WBEs

Corporate diversity programs help women get a foot in the door at big businesses and help corporations find and keep more customers.

Women-owned businesses have certain advantages–one of the biggest being that corporate and government diversity programs can help them land big contracts. Sounds like a great perk for you. But a new study shows it’s also a great perk for the offering corporations.

So what are corporations getting from contracting with women-owned businesses? In a Women’s Business Enterprise National Council survey of women consumers, 79 percent of respondents said that knowing a large company was working with women-owned businesses would entice them to try the company’s products or services; 80 percent said it would create loyalty to that brand; and 51 percent even said it would make them give the company a second chance if they were dissatisfied with the product or service.

[Read more at WomenEntrepreneur.com]