Started on slick and colorful calling cards for the social networking circuit, Moo has quickly become an international stationery brand.
When people hand you a Moo MiniCard, they don’t surreptitiously slip the business card into your hand; they splay out their set of cards and let you choose your favorite one. Then they tell you about the image on the back, whether it’s a photo from a vacation, a product shot, an avatar or an innovative digital design. And though the pint-size cards may not fit neatly in your Rolodex–they’re only half the size of traditional business cards–their colorful appearance and slick, high-quality feel make you take notice.
[Read more at Entrepreneur.com]
Amplify your interactive ad arsenal with the latest technology trends.
The coolest ad technologies aren’t the ones that cost the most — they’re the ones that engage users. Thankfully, this year’s crop of cool tools doesn’t require the kind of attention your MySpace page does. From reaching people on their mobile to enhancing your online videos, these innovative ad trends can set you apart as a tech-savvy company while reaching users right when they’re ready to buy — and encouraging them to buy more.
[Read more at Entrepreneur.com]
Want to close more sales without doing more work? Give customers more ways to pay with alternative billing methods.
Have you noticed anything different about your favorite online retailers lately? Take a closer look at their checkout options, and you may find some alternative payment methods beyond PayPal and Google Checkout.
A recent study by online marketing firm Brulant found that 30 percent of the top 100 internet retailers offer a form of alternative payment. In that same vein, a Javelin survey found alternative payment methods made up 14 percent of online purchases in 2007 and is expected to grow to 30 percent by 2012.
[Read more at Entrepreneur.com]
Also appeared on MSN
Ex-Google employees cash in on their company stock to start businesses.
Free gourmet meals, on-site medical care, laundry facilities in the office, and a cool company culture complete with lava lamps, pets and ping pong tables, have made Google an attractive employer. But as it’s grown from a small, entrepreneurial operation to a corporate entity, buying out smaller tech companies and expanding around the globe, some of its more independent-minded employees have struck out on their own.
[Read more at Entrepreneur.com]
Also appeared on MSN
These 4 women entrepreneurs survived breast cancer and their businesses did, too.
When an entrepreneur is diagnosed with breast cancer, she has to rethink everything about her business: from figuring out whether to tell clients about the cancer to how she’ll cope with the treatments to what would happen to the business if she couldn’t return. Meet four women entrepreneurs who have survived breast cancer, and learn how they refocused their priorities and kept their businesses running through treatment and beyond.
[Read more at WomenEntrepreneur.com]